Selling a home can be difficult, buyers may accept an offer, but the deal never closes. There may be a few reasons for this, however, there are ways to help ensure the deal goes through. It can be difficult to find prospects if you’re just posting “buy my house in Philadelphia.” That’s why it’s important to look at different or unique ways of selling a house.
Find new and innovative ways of catching buyers’ attention, especially in the current market. I’ll go into how and why selling a house is difficult, as well as ways you and your agent can strategize and begin getting some buyers.
Why Selling a House Can Be Tough
There are many common mistakes that homeowners make when trying to sell their houses.
A major reason you may be struggling to sell your house is that your asking price is too high. A common misconception is that your home is a goldmine, but in reality, it’s not worth the sale price you may think.
Far too often, homeowners don’t declutter their houses, which can put off future buyers. They want to see themselves in the home, not the current owner.
A reason similar to making sure your house is decluttered and clean, is to make sure that there is no proof that you have had pets in your home. Make sure they are kept somewhere outside the house while giving tours, as this may put off any potential buyers.
One simple way to improve curb appeal is to make minor changes that could increase your home value. Things like repainting your front door, having minor landscaping done, or making other minor upgrades can help improve the buyer’s first impression. This is a good way to sell your house fast.
You want to ensure that your home is as available as possible for tours. A common mistake is having restrictions on when buyers can see your home. The more difficult it is to see your home, the harder it will be to sell it.
Try These Alternative Ways to Sell A House
There are many ways to sell your house aside from the common listing option. You can choose not to hire a realtor to help you, and use the for sale by owner method, which may cut costs but also be more overwhelming for you in the long run. To find a method you prefer, I’ll list a few alternative options to selling your home.
The quickest and easiest way for a home sale is to sell your house for cash. These companies will assess your property and come up with a fair cash offer. Selling your house to a cash home buyer cuts back on the paperwork process, closing costs, agent commissions, and renovation costs. Since you can sell a home to cash home buyers in Willow Grove and surrounding areas in any condition, you won’t have to worry about any costly renovations before putting your home on the market.
Home selling without a real estate agent is another option, and doing this might be easiest when advertising your home online. There are multiple listing services available for FSBO sellers, such as Craigslist, Facebook Marketplace, and Zillow.
Another way is to use an auctioning website, similar to selling independently online. These sites are also often used by banks selling foreclosures. The one caveat with this option is that it won’t appeal to buyers using lenders.
A final way to sell your home with a realtor is to sell to an investor. You can expect a steep discount, but it can be convenient for many sellers because you can sell your home quickly without having to do any repairs.
Let Homebuyers Stay the Night
A strategy for selling your home is letting prospective buyers stay at the home overnight. While it might seem odd, it’s actually a great way to close a deal, being that buyers can have a feel for the home before they buy. They can get a feel for the neighborhood as well and see if it’s the right fit for them. It gives them an opportunity to walk around the area and see what the community is like surrounding the home.
Just make sure to screen these potential buyers, and make sure they have a serious offer in mind before allowing them to stay overnight.
Advertise Your House on Social Media
There are many ways you can advertise your home, and social media or apps is definitely one of the best and easiest ways to do so.
You can create a Facebook page that features your home and all of its beautiful scenery and rooms, and post to it daily to keep up with responses or to add new material.
Creating your own blog to advertise your home gives a comfortable familiar feel and a more personable idea to those interested. When using this option, you can add an email waiting list for potential buyers to use, or use a professional photographer to improve your listings.
Using Pinterest boards is another convenient and easy option to advertise your home online. Creating a local board featuring your home is a great way to market your property to your community. You can then invite people to collaborate on it allowing for conversation with prospective buyers.
Use Influential People to Promote Your House
A great way to promote your home and advertise online is to use influencers. The first important thing to consider for a real estate brand or a home seller is to consider which influencer to use. This should depend on your target audience.
A brilliant strategy for influencers and real estate brands is to use video marketing. They are genuine and fun as well as add creativity to the advertising process allowing consumers to be much more enticed by the content.
Once you build a healthy relationship with an influencer, they can talk to their following, give positive reviews of the brand/home, and allow for a wider reach with consumers.
Host an Event at Your House
Hosting an event or an open house is a great way to bring in potential buyers. However, the best way to do this is to make sure you’re not wasting too much time or money if it turns out to be ineffective at selling your home.
Here are some tips as to why and how you should do an open house. You should do an open house if your house has a unique look. If you’re located in a high-demand and busy or populated area, it’s also a good idea. This way, you’ll know at least a few buyers will be interested in coming.
The weekends are the best days to host an open house so that you’ll know more people will be available to come.
Virtual Tours are Now a Thing
A virtual home tour is also a great way to advertise your home and might be a more convenient option for many sellers. This is also a great way to expand the audience who might be looking into your home.
Instead of just looking at photos, by looking at an entire virtual tour of the home, potential buyers will likely spend more time on the site, which means a higher likelihood they’ll make an offer. Through video tours, when they call to inquire about the home, you’ll know they are interested instead of just considering it as a possibility since they’ve already seen the entirety of the home.
This option saves a lot of time and energy since you aren’t physically showing the house. It also helps you focus on increasing business revenue or responding to buyers or negotiations.
Selling a home is no easy feat, but hopefully, this article helped spark some inspiration and creativity involving alternative ways to sell your home! At Problem Property Pals, we buy homes in Pennsylvania in any condition for a fair cash offer. Get started on your new chapter in life by cutting back on the time-consuming and expensive process of home selling.
There are plenty of options for you to choose from, and using different ideas will surely allow you to sell your home quicker and more efficiently than before!